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Hard Bounce vs. Soft Bounce: What’s the Difference?

Hard Bounce vs. Soft Bounce: What’s the Difference?

Dealing with spam filters can be tricky. Using spam filter testing tools is a great start to understanding your delivery and deliverability performance, but it’s important to see what happens after the send, too. Enter: the bounce. An email bounce is the technological...
Come One, Come All! The MozCon Virtual 2021 Day One Recap

Come One, Come All! The MozCon Virtual 2021 Day One Recap

We were super excited to bring MozCon back for another action-packed conference. Today’s speakers brought their A-game and really got people thinking. For those of you who may have missed it, or those of you who had a hard time keeping up with this three ring circus,...
IAB’s Identity solutions townhall: A recap

IAB’s Identity solutions townhall: A recap

Identity is undergoing an identity crisis. With third-party cookies are on their way out, publishers and advertisers are left to reinvent their strategies for targeting, addressability, and personalization. The good news is that many marketplace solutions have already...