Why single-channel attribution models are a dead end for CMOs

Why single-channel attribution models are a dead end for CMOs

With access to a massive amount of customer data, marketers can get a holistic picture of what’s happening. For example, marketers can find out exactly how customers interact with your brand, predict the probability that a user will buy something (and when), estimate...
ESG Investing in 2021: The Ultimate Guide for Startups

ESG Investing in 2021: The Ultimate Guide for Startups

ESG stands for Environmental, Social, Governance and refers to the three essential criteria for evaluating the sustainability of an investment. ESG investing examines investment principles intended to produce higher financial returns while creating or maintaining a...
How to Make Your Store Perform Better with Magento PIM

How to Make Your Store Perform Better with Magento PIM

The large product assortment implies multiple attributes and information of different formats. To manage it properly and remove the need for data repetition, considering Magento PIM integration is crucial for smooth store performance. Click “read full post” and find...
How to Create SEO-Friendly URLs: 11 Expert Tips

How to Create SEO-Friendly URLs: 11 Expert Tips

If you’ve been knocking together random URLs, think again. It is important to write URLs for your readers–SEO-friendly URLs that are easy to understand, consistent, and short. Not sure how to write those? Here, our respondents share 11 expert tips for creating...