by admin | Jan 25, 2021 | Email
“Segment your audience” is advice offered within a lot of marketing circles. But most companies simply make a token gesture at it via a few automated email sequences. Or worse, just not bother with segmentation at all ? This is a mistake. Done right,...
by admin | Jan 23, 2021 | Email
If you’re brand new to the email industry—or even if you’re a veteran—there may be some confusion about what an email template actually is. Is it a single email sent to a subscriber? Something saved in an email service provider’s WYSIWYG editor? A collection of code...
by admin | Jan 23, 2021 | Email
Do you know the test automation market is all set to hit $35 billion by 2026? And when it comes to cross browser testing, JavaScript leads from the front? Javascript is probably the best alternative for Selenium automation, considering its protocol transformation to...
by admin | Jan 23, 2021 | Email
Christmas and Hanukkah might fall in December, but health and wellness marketers get to open their presents after the new year: high clicks and conversions from consumers looking to make good on those resolutions. According to Inc., the top three new year’s...
by admin | Jan 23, 2021 | Email
If you don’t integrate live chat software on your website, it becomes challenging to interact with the customers. Most of the visitors want immediate attention to their needs, which is impossible in the case of human agents. It’s a fact that over the years the sales...
by admin | Jan 22, 2021 | Email
Like most people, we kicked off 2021 with a bunch of resolutions for our own email marketing program. But we wanted to hear from other marketers about their resolutions, too. That’s why we invited Jasmine Penny from DonorsChoose and Jenn Clauss from Advisor Group to...
