9 Customer Retention Metrics You Need to Start Tracking ASAP

9 Customer Retention Metrics You Need to Start Tracking ASAP

id you know that returning customers spend 33% more per order on average than new customers? No doubt, acquiring new customers is essential for a business to grow, but retaining existing customers is significantly more valuable. However, to maximize your customer...
Your Favorite Podcast Episodes in 2020

Your Favorite Podcast Episodes in 2020

2020 threw a lot of curveballs. One of them was messing with everyone’s plans for, well, everything. Including ours for the Delivering podcast. We had originally planned on recording and releasing a lot more episodes beyond the 21 that made their way to your podcast...
Product Data Sheets are Dead. Here’s What You Need Instead

Product Data Sheets are Dead. Here’s What You Need Instead

For just about as long as brands and retailers have worked together to sell products to consumers, there have been product data sheets. When everything about e-commerce is constantly changing, you shouldn’t expect a relic from retail history to still be the best...
SEO Competitive Analysis for B2B — Whiteboard Friday

SEO Competitive Analysis for B2B — Whiteboard Friday

Posted by Joyce.Obility In the B2B space, it’s important to be realistic about who your competitors are.  Keeping that rule in mind, in our last Whiteboard Friday episode before 2021, guest presenter Joyce Collardé of Obility walks you through how to conduct a...