7 Social Media KPIs You Should Be Tracking In 2021

7 Social Media KPIs You Should Be Tracking In 2021

One of the many things that marketers track is social media key performance indicators (KPI’s). It tells the owners and marketing team whether the campaigns are effective and generating ROI for your business. As social media continues to play a role in many companies’...
What CPL Is and How to Calculate It

What CPL Is and How to Calculate It

To assess the efficiency of marketing campaigns, marketers use various metrics. Some are focused exclusively on expenses, others on revenue, and others on the return on marketing investment (ROI) — the ratio of revenue to expenses. In this article, we discuss cost per...