How to Use NPS Scores in SaaS

How to Use NPS Scores in SaaS

NPS has become a standard – and also a bit of buzzword – among SaaS brands. Almost everyone in SaaS has tried (or thinks of trying) to run a net promoter score survey. The problem? Based on many interactions we had with SaaS founders, marketers, and growth people,...
How to Boost Conversion on Your Ecommerce Store

How to Boost Conversion on Your Ecommerce Store

Running an ecommerce store, as you must have discovered, is much more challenging than running a physical store. First of all, you’re competing with Amazon and many of the 3 million ecommerce stores online. Thus, you have an audience spoilt with options. Now, how well...
Looking Beyond ROAS: A Guide to Scaling With Paid Ads

Looking Beyond ROAS: A Guide to Scaling With Paid Ads

ROAS is an essential metric when it comes to e-commerce advertising. But there’s much more hidden behind that number. We wrote this thorough guide to answer questions like: – Why low ROAS isn’t always a catastrophe? – Why does ROAS decrease...
How to design effective display ads: Design components 101

How to design effective display ads: Design components 101

Let’s face it; capturing audience attention isn’t easy. Not only do advertisers compete against each other for consumer attention, but also across formats, channels, and devices. Email, however, presents a unique opportunity that helps advertisers establish...