LEGO: The Marketing Strategy Behind the Toy Industry Titan

LEGO: The Marketing Strategy Behind the Toy Industry Titan

We all know LEGO. We’ve spent dozens of hours playing with them (and stepping on them as well. Yeap it hurts). The colossal toy company has achieved smth that no other brand has ever achieved on such a scale. Some of its really impressive numbers: – Has...
App Growth Experts on the IDFA Deprecation

App Growth Experts on the IDFA Deprecation

Read this post to learn what some of the most talented, competent and knowledgeable guys in the app industry think of the IDFA deprecation and what strategies they recommend in order to adjust to a new app marketing...
Maximize Return During Tough Times Through Testing

Maximize Return During Tough Times Through Testing

Posted by timaj100 We are living in a fast-moving time with new technology, ever-evolving social and political landscapes, and a pandemic on top of that. Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing...