What Are Topic Clusters and Why You Need them!

What Are Topic Clusters and Why You Need them!

If you’ve been in the SEO or content game for any amount of time, chances are you’ve come across terms like hub, spoke content, pillar post, pillar pages, topic clusters, content clusters, etc. What are these terms alluding to? How exactly does this...
2020 Year in Litmus Product Updates: Webinar Recording + Q&A

2020 Year in Litmus Product Updates: Webinar Recording + Q&A

We had a few major updates to the Litmus platform this year to continue helping you send on-brand, error-free emails faster—especially as brands have leaned more heavily into email marketing. In one of our last webinars of the year, Principal Product Manager Scott...
The 3 ECommerce KPIs You Need to Be Tracking

The 3 ECommerce KPIs You Need to Be Tracking

ECommerce websites come in different shapes and sizes. But no matter if you are selling shoes or bazookas (that sounds illegal) – no matter if you are B2B or B2C, KPIs are vital for your business. Setting and tracking KPIs is essential to measure the success of...
18 Ways to Write a Perfect Meta Description to Boost Your CTR

18 Ways to Write a Perfect Meta Description to Boost Your CTR

Why are meta descriptions important? Although meta description tags do not directly impact your search rankings, a good meta description can improve your click-through rates (CTR) from SERPs, which in turn, improves your SEO game. So how do you craft compelling and...