13 Ways to use Facebook Ads for Lead Generation

13 Ways to use Facebook Ads for Lead Generation

With over 2.7 billion monthly active users, Facebook is the most popular social platform globally. So it’s no wonder that many businesses rely on this powerful social network for their advertising. However, setting up and running Facebook lead generation ads can be a...
Live Optimization Workbook: Newsletters

Live Optimization Workbook: Newsletters

Live Optimization. You’ve probably seen it in person or during our virtual Litmus Live events. It’s our opportunity to gather email marketing and design experts to review real emails… live. More importantly, it’s a unique way to learn from experts, see how subscribers...
10 fresh cold email lessons learned

10 fresh cold email lessons learned

I reluctantly sent my first cold email campaign with good results (33-51% open rate, 3-6% engagement rate). Here are 10 things I learned. Spoiler alert: lessons ranged from the number of call-to-actions to image personalization tech. But mostly I learned that cold...