The 4 New Year Resolutions for Advertisers

The 4 New Year Resolutions for Advertisers

As much as it pains us to say it, the realities we face today won’t look much different in early 2021. The industry will need to continue considering the pandemic when planning marketing strategies across paid media, virtual events, and sponsored content. Check out...
The Ultimate Guide to Software Product Discovery Process

The Ultimate Guide to Software Product Discovery Process

Since many teams concentrate on coding as the more expensive and challenging phase, research and idea validation are often underestimated. But the price of coding skyrockets if the developed feature is underutilized due to lack of exploration. What if we invest more...
9 Essential Email Header Design Tips

9 Essential Email Header Design Tips

You’ve probably already read this before: for every one dollar that you spend on email marketing, you get a return of $42. As a marketer, you’d also be already knowing that 73% of marketers describe email marketing ROI as “good” and “excellent.” But here’s the thing:...
39 LinkedIn Video Tips to Boost Your Marketing Strategy

39 LinkedIn Video Tips to Boost Your Marketing Strategy

Did you know that videos on LinkedIn get 3x as much engagement than other post types? Naturally, humans are visual creatures, hence why video marketing continues to be one of the most effective forms of content for building trust, brand awareness and engagement. So,...