How COVID-19 has changed/will change programmatic advertising

How COVID-19 has changed/will change programmatic advertising

Before the pandemic, programmatic advertising was seeing double-digit growth as publishers sought to monetize content and advertisers needed to reach targeted audiences at scale. Then COVID-19 shook the world, causing marketers to rethink their advertising strategies...
How To Help Your Team Use Litmus in Their Workflow

How To Help Your Team Use Litmus in Their Workflow

Getting everyone on board with a new initiative or tool is hard—even in the best of times. These days, many teams are now remote, and there are plenty of world distractions on top of normal business activities. But by knowing where to look and how to help your team,...