200+ Spam Trigger Words To Avoid

200+ Spam Trigger Words To Avoid

About one in six emails never make it to the recipient’s inbox because they’re caught by spam filters. There are hundreds of words and phrases that trigger spam filters because they’re frequently abused. And some of these words are actually commonly used by businesses...
The Litmus Team’s Favorite Emails of May 2021

The Litmus Team’s Favorite Emails of May 2021

Our subscribers are inundated with emails—and so are we! As email marketers, we know what goes on behind the scenes. We witness and experience all the complexities that make email so special. So when an email catches our attention, it really leaves a lasting...
Lead Qualification Frameworks 101

Lead Qualification Frameworks 101

With all the leads that come in when your sales and marketing teams are working at their 100%, one needs to have a qualification framework in place to ensure the right lead is being chased. Between BANT, ANUM, MEDDIC and the logest acronym in sales GPCTBA/C&I...
3 Tips to Finding the Best Candidates When Hiring

3 Tips to Finding the Best Candidates When Hiring

A chain is only as strong as its weakest link and, when it comes to growing a successful business, you can’t afford to have a link that’s anything less than strong. The first step to building an unstoppable team for your company is to hire the right candidates from...