Delivering Episode 27: T-Minus 6 Days

Delivering Episode 27: T-Minus 6 Days

In this episode of Delivering, host Jason Rodriguez gives a quick overview of what to expect during Litmus Live Week—an entire week of sessions, Live Optimization, and networking opportunities for everyone in the email marketing industry. Episode Transcript Welcome to...
How to create customer personas: 5 steps + template

How to create customer personas: 5 steps + template

Creating a buyer persona means defining your ideal customer. Apart from guiding better marketing decisions, customer personas are essential to every part of business planning. In this post, I give you the What, the Why, and the How of perfect customer...
How To Make Your Website ADA Compliant

How To Make Your Website ADA Compliant

web accessibility is of the utmost importance nowadays. People with disabilities can’t properly engage with an inaccessible website. Their user experience is poor and their bounce rate is high. And free web accessibility plugins don’t provide an adequate solution. You...
BFCM: How to Set Up Ads For Q4 Fever

BFCM: How to Set Up Ads For Q4 Fever

Have you started your BFCM (Black Friday/Cyber Monday) preparations? If not, you might be missing out already. These two dates are a gateway to a hectic Q4 and you better embrace it prepared. Learn some tips that should help you prepare your ads for the Q4 fever and...