HTML vs. Plain Text Emails: The Email Community Says…

HTML vs. Plain Text Emails: The Email Community Says…

An age-old debate was recently sparked here at Litmus: Do plain text style emails or HTML emails perform better? But first, let’s clarify what we mean when we say HTML and plain text for the purposes of this blog post. HTML emails are designed with visual elements and...
Interview with ChartMogul founder Nick Franklin ☕

Interview with ChartMogul founder Nick Franklin ☕

For this forty-fifth episode, I talked to Nick Franklin, Founder and CEO of ChartMogul, one of the leading platforms to track and analyze subscription metrics for SaaS and mobile subscription companies. Previous to ChartMogul, Nick worked at Zendesk and he started up...
32 Brilliant Ways to Start an Email [+ Templates]

32 Brilliant Ways to Start an Email [+ Templates]

How you start a cold email and what intro line you choose will have a huuuuge impact on your result. In a way, along with the subject line, the intro line is your first impression. It’s a factor based on which your prospects decide whether or not to give your...
9 tips for efficient intercultural communication

9 tips for efficient intercultural communication

Have you ever felt misunderstood by your international colleagues? It happened to all of us. And taking into account how important is communication to business, nothing to be surprised that you want to work on its efficiency. Let’s think about the role that culture...