The Challenges of Developing a First-Party Data Strategy

The Challenges of Developing a First-Party Data Strategy

First-party strategies should be top-of-mind for publishers and brands right now. They’re the key to surviving the death of the third-party cookie and securing direct relationships with consumers across the web. There’s just one problem: Those strategies can be pretty...
How to optimize for the Instagram algorithm in 2020

How to optimize for the Instagram algorithm in 2020

Instagram is THE social network to be optimizing for in 2020. Its algorithm is smart but it doesn’t mean it’s unbeatable. Check out my take on how to outsmart the Instagram algorithm and get your posts to the top of user...