by admin | Aug 19, 2020 | Email
Posted by GeorgeRoot As digital PRs we can often get stuck with our “campaign goggles” on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you’d like your campaign to be...
by admin | Aug 19, 2020 | Email
Having been a keen observer, investor, and engaged in martech over the years, it feels like analyzing the financial markets. When you look at the complex, interconnected and dynamic nature, the digital engagement ebbs and flows in the martech space, one might wonder –...
by admin | Aug 19, 2020 | Email
Bryony Pearce is the Head of Content at PMA and she’s been working with words since she graduated from university. She joined Product Marketing Alliance just a couple of months after its inception and since joining, has seen its community grow to 11,000+ members...
by admin | Aug 19, 2020 | Email
How to grow a new SaaS service in an environment full of star platforms and strong competitors? If it’s unrealistic to get 100% market share, then how to bite off a piece of it? READ THE TALK: -> “How to Promote a Bootstrapped Product When Your Competitors Are...
by admin | Aug 19, 2020 | Email
What are the major steps when you’re running app store A/B testing experiments for you mobile game or app? What are the most important aspects that shouldn’t be overlooked? Read this step-by-step guide on mobile A/B testing and find eye-opening tips from...
by admin | Aug 19, 2020 | Email
Whether you want it or not, one day, some people who joined your email list will unsubscribe. On one hand, it hurts to lose any number of users. But on the other hand, your list gets self-cleaned, leaving you with the most devoted readers, which is certainly good. So,...