Mobile List Building 101: 8 Potent Opt-In Building Strategies

Mobile List Building 101: 8 Potent Opt-In Building Strategies

I probably don’t need to tell you that people love using their mobile devices these days. Many of us are glued to our phones, with the average person spending nearly three hours per day on them. But what really puts the mobile revolution into perspective is a few key...
A Startup Is War. Here’s How to Win It

A Startup Is War. Here’s How to Win It

What startuppers might not be aware of: a developer’s perspective. There are fundamental reasons why 90 percent of business startups fail. You can avoid making the most common mistakes by getting a better idea of the things that are normally only known to developers....
Test and Preview Emails Without Ever Leaving Your ESP

Test and Preview Emails Without Ever Leaving Your ESP

82% of marketers lose hours a week juggling different technologies according to the HubSpot Global Tools Survey. Did you know you can use Litmus inside your favorite email service provider (ESP) or marketing automation platform (MAP)? No more switching back and forth...
A Comprehensive Guide to Reinventing In-App Messaging

A Comprehensive Guide to Reinventing In-App Messaging

In-app messaging has emerged to be the perfect mobile messaging channel. They are undoubtedly effective but they’ve always been perceived as the second kick to push notification. This is because there hasn’t been any significant change to in-app messages. It has been...