Log File Analysis 101 – Whiteboard Friday

Log File Analysis 101 – Whiteboard Friday

Posted by BritneyMuller Log file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week’s Whiteboard Friday, Britney Muller breaks down log file analysis to make it...
Industry Spotlight: Email Marketing at Nonprofits

Industry Spotlight: Email Marketing at Nonprofits

Every industry does email marketing a little differently. They have different goals, different business models, different conversion channels, different offers, and on and on. That’s definitely the case with nonprofits. Nonprofits tend to be fairly small compared to...
3 Steps to Succeed in a Post-GDPR Email World

3 Steps to Succeed in a Post-GDPR Email World

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental...
Brands lose their users trust due to Data Security Breaches

Brands lose their users trust due to Data Security Breaches

What is data security breach? Data Breach occurs when the personal data of a person gets accessed by some other person also known as a hacker. When the data of a person or an organisation geta accessed by these hackers without their knowledge, then the situation is...
Can You Still Use Infographics to Build Links?

Can You Still Use Infographics to Build Links?

Posted by DarrenKingman Content link building: Are infographics still the highest ROI format? Fun fact: the first article to appear online proclaiming that “infographics are dead” appeared in 2011. Yet, here we are. For those of you looking for a quick...