by admin | Jul 21, 2018 | Email
Posted by randfish A searcher’s first experience with your brand happens on Google’s SERPs — not your website. Having the ability to influence their organic first impression can go a long way toward improving both customer perception of your brand and...
by admin | Jul 20, 2018 | Email
Litmus’ Engineering team, like the rest of our company, has grown a lot over the past couple of years. That growth combined with the fact that most Engineering team members work remotely means that we have to create opportunities to get to know each other and to work...
by admin | Jul 18, 2018 | Email
Effective email marketing is one of the largest ROI channels for brands and publishers. Now, imagine if offers or ads within your newsletters were curated for subscribers: would they want to engage with content served to them based on what they’re most likely to be...
by admin | Jul 18, 2018 | Email
Ariana Grande and Pete Davidson aren’t the only couple making headlines this year. The news is abuzz – at least in the marketing world– with talk of another star-crossed pair: email newsletters and programmatic advertising. That’s right. Despite their different...
by admin | Jul 17, 2018 | Email
Posted by MiriamEllis Photo credit: Michelle Shirley What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don’t have the...
by admin | Jul 17, 2018 | Email
Good copywriting helps you build your brand, connect with your customers, and persuade more of them to click through on your offer. But too often, marketers don’t take full advantage of the power of great copy. After years in the email business, we’ve seen every...
