by admin | Jul 6, 2018 | Email
Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. Unfortunately, there are lots of ways...
by admin | Jul 3, 2018 | Email
Posted by sherrybonelli Getting any local business to rank high on Google is becoming more and more difficult, but one of the most competitive — and complex — industries for local SEO are car dealerships. Today’s car shoppers do much of their research online before...
by admin | Jul 3, 2018 | Email
Driven by the continued rise in consumer data breaches and growing privacy concerns, the State of California has passed the California Consumer Privacy Act (CCPA). The law will significantly strengthen privacy in the U.S. when it goes into effect on January 1, 2020....
by admin | Jul 2, 2018 | Email
Testing is one of your fastest routes to achieve #NoFailMail. But, every day, we see emails in our inboxes with fails that are so obvious, it’s clear nobody took a second look before hitting “send.” Whenever you touch a live email, you introduce the chance that...
by admin | Jul 2, 2018 | Email
Programmatic advertising is now king of the hill, but it’s made enemies along the way. It punched its way to heavyweight status in 2017, taking in $35.85 billion according to eMarketer – ahead of television, radio, and print. But many consumers find ads annoying and...
by admin | Jun 29, 2018 | Email
It’s a staple of advertising messaging: Faster = Better. However, it’s not true when it comes to email creation processes. Creating an email campaign is complicated, taking about two weeks on average from start to finish, according to Litmus’ 2018 State of Email...
