A Snapshot of the Email Professional [Infographic]

A Snapshot of the Email Professional [Infographic]

Nearly 3,000 marketers completed Litmus’ 2018 State of Email Survey, which explores how brands plan, build, approve, send, and measure the performance of their email campaigns. In addition to fueling our State of Email Survey Research Series, those results provide a...
How to Diagnose SEO Traffic Drops: 11 Questions to Answer

How to Diagnose SEO Traffic Drops: 11 Questions to Answer

Posted by Daniel_Marks Almost every consultant or in-house SEO will be asked at some point to investigate an organic traffic drop. I’ve investigated quite a few, so I thought I’d share some steps I’ve found helpful when doing so. Is it just normal noise? Before you...
Email Marketing Priorities and Budget Changes for 2018

Email Marketing Priorities and Budget Changes for 2018

Personalization, automation, and A/B testing top the list of 2018 email marketing priorities for brands, according to Litmus’ 2018 State of Email Survey of nearly 3,000 marketers. Other major email marketing priorities include optimizing the email creation workflow,...