Shopping Cart Abandonment Email Trends [infographic]

Shopping Cart Abandonment Email Trends [infographic]

The majority of online shoppers abandon their shopping baskets. Some return on their own and convert, and some will never convert no matter what. However, some of those cart abandoners benefit from a nudge from a well-timed and smartly messaged shopping cart...
A Beginner’s Guide to Marketing Automation

A Beginner’s Guide to Marketing Automation

Posted by Angela_Petteys To say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it...
People-based Marketing Is Not That Complicated

People-based Marketing Is Not That Complicated

People-based Marketing is a hot topic in the MarTech/AdTech industry and is often perceived as complicated. Joe Lyons, VP Strategic Partnerships at LiveRamp and People-Based Marketing expert, shares his perspectives on how the conversation has evolved over the years...
Why Both Marketers and Consumers Love Email

Why Both Marketers and Consumers Love Email

Modern digital marketing sometimes feels like a game of hide-and-go-seek. When consumers make a dash for the internet, marketers chase them with banner ads. If consumers duck behind their trusty ad-blockers, marketers leap out of nowhere with #sponsored influencer...