by admin | Jun 16, 2017 | Email
Marketers are incredibly split on whether email marketing is a channel that’s forgiving of mistakes. Litmus polled more than a 1,000 marketers and roughly a third said email was “failure-friendly,” another third said it wasn’t, and the remaining third was unsure. How...
by admin | Jun 16, 2017 | Email
Posted by randfish How can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today’s Whiteboard Friday,...
by admin | Jun 15, 2017 | Email
Posted by BrianChilds Welcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our friendly...
by admin | Jun 14, 2017 | Email
Posted by Bill.Sebald “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual...
by admin | Jun 13, 2017 | Email
Posted by tombennet Data-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn’t focus solely on the...