by admin | Jan 17, 2017 | Acquisition, Email, email marketing, Email Optimization, list building
As you might know, I’ve spent my early career doing years of B2C promotional and sweepstakes – where companies like PCH have some of the highest quality (volume, engagement and conversions) email streams. I can’t tell you enough how well it works....
by admin | Jan 9, 2017 | Blog, Email, email marketing, emails, Good, marketing, Matt Helbig, Matthew Smith, Really, Really good emails
Source: Phrasee Who are we really? I mean we’re just matter and dust swirling in a universe all colliding toward some kind of wild eventuality. But if you aren’t obsessing over metaphysics then I’d just say we’re 4 guys who are obsessed with helping make our email...
by admin | Jan 4, 2017 | Buyers, Email, evolution of email, history of email, Industry News, infographic, LiveIntent News, Sellers
Source: LiveIntent In the depths of a research and technology office in Cambridge, Massachusetts in 1971, a revolutionary idea emerged. Ray Tomlinson, a young, ingenious computer programmer was working with a team to find a way to send text messages between computers...
by admin | Dec 23, 2016 | css, Email, email design, Email Design Podcast, email development, email frameworks, email newsletters, foundation for email, HTML, html email, litmus, mjml, newsletters, Podcast, Podcasts, task runner workflows, task runners, zurb
Source: Litmus December 23, 2016 By Kevin Mandeville In the 43rd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez talk about popular email frameworks and task runner workflows to use for building email. Be sure to follow along and join...
by admin | Dec 18, 2016 | Blog, conversion, conversions, Email, email marketing, email marketing conversion, marketing, what is a conversion?
Source: Phrasee When evaluating the success of an email marketing strategy, there is a lot to consider. Measuring a campaign’s click rate can give us a solid evaluation of how effectively our subject lines, layouts, designs and call-to-actions are performing, but, at...
by admin | Dec 13, 2016 | @emailchicgeek, Blog, Email, emailgeekery, freelance, Jennings, marketing, Sharon, Sharon Jennings
Source: Phrasee Since going freelance, I’ve grown, a lot. My last full-time position left me miserable by the end, and all creativity and passion for email had been extinguished within me. I’m not even sure how I had the drive to go solo – I think it was more a drive...
