Introducing the Dark Mode Toolkit

Introducing the Dark Mode Toolkit

We’ve talked a lot about Dark Mode in the past. We even released an ebook going over everything you need to know about Dark Mode emails. But not everyone can go from zero to full Dark Mode support, even with the help of a comprehensive ebook. That’s why we put...
The Best Sales Podcasts: Your Daily Dose (Updated for 2021)

The Best Sales Podcasts: Your Daily Dose (Updated for 2021)

As per Podcast Hosting, there are over 2,000,000 podcasts with over 48 million episodes. This staggering number indicates that podcast is one of the mediums through which good content is consumed. Podcasts make it easy to enjoy this auditory and neurologically...
What is Audience Segmentation? (+ 7 Steps to Do One)

What is Audience Segmentation? (+ 7 Steps to Do One)

Think about it: Would you target swimsuit ads in Australia in July? Or – Would you make a reference from ‘Freaks and Geeks’ to a Gen Zer in your newsletter? Probably not. But how can you know you AREN’T doing these things – or worse? The answer is through...