Confessions of a marketer: Webinar recording + Q&A

Confessions of a marketer: Webinar recording + Q&A

There’s always something you don’t know—or something you’ve screwed up. We’ll be the first to admit what we don’t know about the industry or own up to sending test emails to a couple hundred thousand people by mistake. It’s embarrassing and hard to get over but, in...
How to Make the Most of Mobile A/B Testing

How to Make the Most of Mobile A/B Testing

Find out how to do app store optimization via A/B testing. Learn • what you may test before and after launch; • best practices in optimizing app listings; • insights & tips for mobile games; • A/B testing mistakes to avoid and...
Addressability solutions for a cookieless world

Addressability solutions for a cookieless world

Imagine sending a bunch of wedding invitations. You have them all beautifully designed, in their neat little envelopes, and ready to go out in the mail. But then you realize you don’t actually have the addresses of your invitees. So even though your message is...
The 10 Best B2B Sales Newsletters in 2021

The 10 Best B2B Sales Newsletters in 2021

306 Billion That is the number of emails that were sent daily in 2020. This number is expected to increase to 376 billion per day. With this it is apparent that email marketing is one the most effective ways to keep your customers up-to date, even your potential...