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To Post or Not to Post: 7 Quick Tips for Google Posts

To Post or Not to Post: 7 Quick Tips for Google Posts

by admin | Jun 25, 2021 | Email

Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google...
Google Docs: Guide, Best Addons, and Best Practices for Content Creators

Google Docs: Guide, Best Addons, and Best Practices for Content Creators

by admin | Jun 24, 2021 | Email

Google Docs is an online word processor that anybody can use. It is a free tool that was created back in 2006 and has been an enormous hit since. One of the things that Google Docs is largely used for is content creators. You need to know about so many different...
How to Do Email A/B Testing Right (+ 10 Easy Ideas to Start Now)

How to Do Email A/B Testing Right (+ 10 Easy Ideas to Start Now)

by admin | Jun 24, 2021 | Email

This or that? If you’re tired of making email marketing decisions based on hunches (or trying to get buy-in for your plans), then some email A/B testing might be in order. With a bit of foresight and planning, you can turn your gut feelings and ideas into actionable...
How advertisers can prepare for multicultural marketing’s evolution and how publishers can help

How advertisers can prepare for multicultural marketing’s evolution and how publishers can help

by admin | Jun 24, 2021 | Email

Traditionally, multicultural marketing has been a siloed effort from the rest of a company’s overall marketing plan. But in a fast-changing world filled with consumers who expect brands to reflect their values, that approach no longer works. “Multicultural marketing...
How to Measure Marketing Effectiveness in 2021

How to Measure Marketing Effectiveness in 2021

by admin | Jun 24, 2021 | Email

How do you define marketing effectiveness? Is it marketing that brings traffic to your website? Is it marketing that drives leads? Maybe it’s just marketing that drives quotable...
LiveIntent’s Lookalike Audiences: The audience solution designed for customer acquisition

LiveIntent’s Lookalike Audiences: The audience solution designed for customer acquisition

by admin | Jun 24, 2021 | Email

Lookalike Audiences represent everything we love about advertising technology. Think about it: the solution takes a seed audience and scores it against 100s of unique attributes to build a lookalike model of people who are similar to that seed. In other words, this...
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  • Pack Up the Big Top: Insights from MozCon Virtual 2021’s Grand Finale
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  • AdExchanger recognizes LiveIntent as 2021 Programmatic Power Player
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  • MozCon Virtual 2021 Interview Series: Dr. Pete Meyers
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