Defining Digital Transformation: The Strategy of Change

Defining Digital Transformation: The Strategy of Change

How to approach Digital Transformation?? We’ve all heard of Digital Transformation (DT). Google is full of articles about it, and many companies report on DT as their strategy for the future. Unfortunately, the success rate of these endeavors is around 30%....
Gartner Trends 2021: What they (actually) mean for Retailers

Gartner Trends 2021: What they (actually) mean for Retailers

Gartner’s Trends are among the most influential across the globe and thousands of executives and industry professionals rely on them every year. However, reading them is not enough. Each brand has to understand them to convert them to actions. This piece will...
A Complete Guide to Social Selling

A Complete Guide to Social Selling

Social selling is a long-term sales strategy that allows a business to leverage its social network to find leads and connect with the right prospects. Instead of overtly selling goods or services, social selling will enable brands to build and nurture trustworthy,...