7 Ways To Add Automation Into Your Email Workflow

7 Ways To Add Automation Into Your Email Workflow

March 6, 2017 By Kayla LewkowiczDesigning and coding emails often involves manual, arduous editing processes that are not only mundane and tiresome, but can easily leave room for mistakes. It doesn’t have to be that way. A variety of tools exist for email marketers...
How to Track Post-Click Visitor Engagement In Your Next Email

How to Track Post-Click Visitor Engagement In Your Next Email

By Lauren Smith How do you measure the success of an email campaign? While your email service provider is full of great metrics like open, click, and spam rates, there’s likely a gap in subscriber engagement. What do your subscribers do after they’ve clicked through...