Facebook, the MRC, and Transparency

This week, why Facebook’s getting audited – and oddly enough, it has nothing to do with their tax haven in Ireland! Next ArticleMeet A LiveIntenter: Christoph Bünte – Sr. Manager Software Engineering Nick Dujnic Nick is the Director of Demand Generation &...
The 12 Months of AdTech

The 12 Months of AdTech

Source: LiveIntent This week, we have a very special Holiday…. Special. Next ArticleEmail Killed It on Black Friday and Cyber Monday Nick Dujnic Nick is the Director of Demand Generation & Editorial Marketing at LiveIntent. He also is the Oscar nominated host of...
Email Killed It on Black Friday and Cyber Monday

Email Killed It on Black Friday and Cyber Monday

Source: LiveIntent This week, we’re need to do a post-mortem on the most effective channels for driving sales on Black Friday and Cyber Monday, because email killed it…and that’s how figure out how things died. With a post mortem. Email Marketing Third-Highest...
Facebook Buries Atlas’ Ad Server

Facebook Buries Atlas’ Ad Server

Source: LiveIntent Brands! Publishers! Platforms! Lend us your ears! We come to praise Atlas’ ad server, not to bury it… Nah, just kidding. We’re totally here to bury it. Facebook Shutters Atlas Ad Serving as Ad Tech Landscape Changes – AdvertisingAge Facebook kills...