by admin | Mar 3, 2017 | LiveIntentional
This week, why Facebook’s getting audited – and oddly enough, it has nothing to do with their tax haven in Ireland! Next ArticleMeet A LiveIntenter: Christoph Bünte – Sr. Manager Software Engineering Nick Dujnic Nick is the Director of Demand Generation &...
by admin | Jan 13, 2017 | LiveIntentional, Uncategorized
Source: LiveIntent This week, we take a look at the differences between AdTech and MarTech and what that has to do with Lindsay Lohan and the 1998 classic, The Parent Trap. Why Venture Capitalists Are Betting on Marketing Tech Over Ad Tech – The Wall Street Journal...
by admin | Dec 30, 2016 | Acquisition, best liveintentionals, LiveIntentional, LiveRamp, Retargeting, Salesforce, videos, Viewability
Source: LiveIntent As the end of the year approaches, we’re taking a look back at our favorite episodes from 2016 in a warm mix of nostalgia and narcissism. LiveRamp Propels Publishers to People-Based Future How LiveRamp’s recent acquisition of two people-based data...
by admin | Dec 22, 2016 | LiveIntentional
Source: LiveIntent This week, we have a very special Holiday…. Special. Next ArticleEmail Killed It on Black Friday and Cyber Monday Nick Dujnic Nick is the Director of Demand Generation & Editorial Marketing at LiveIntent. He also is the Oscar nominated host of...
by admin | Dec 17, 2016 | LiveIntentional
Source: LiveIntent This week, we’re need to do a post-mortem on the most effective channels for driving sales on Black Friday and Cyber Monday, because email killed it…and that’s how figure out how things died. With a post mortem. Email Marketing Third-Highest...
by admin | Dec 9, 2016 | LiveIntentional
Source: LiveIntent Brands! Publishers! Platforms! Lend us your ears! We come to praise Atlas’ ad server, not to bury it… Nah, just kidding. We’re totally here to bury it. Facebook Shutters Atlas Ad Serving as Ad Tech Landscape Changes – AdvertisingAge Facebook kills...