by admin | Mar 2, 2017 | Data Enlightenment, Email Optimization, Research
In 2013, the introduction of Gmail’s tabs seemed to be a cry of war to email marketers everywhere…or so it seemed. Many thought these new tabs meant Gmail users will have little to no visibility into campaigns, ultimately decreasing revenue. Some marketers even...
by admin | Dec 20, 2016 | Data Enlightenment, Deliverability, Email Optimization, Research
Source: ReturnPath The graph below shows the average inbox placement for messages sent to 1.4 million live Gmail users from August 1, 2016, to November 28th, 2016. Whelp. Let’s let that sink in. We’re seeing three things going on: A steady drop of about 4-5 percent...
by admin | Dec 16, 2016 | Email Optimization, Research
Source: ReturnPath According to our Frequency Matters report, only 24 percent of email lists consist of highly engaged subscribers, but they account for 83 percent of total reads. However, for best-in-class senders, this proportion is much higher, attributing to their...
![What is Missing From Your Email Program? [New Guide]](https://commondenominator.email/wp-content/uploads/2016/12/LookBook-Blog-featured-1440x551.jpg)
by admin | Dec 13, 2016 | Email Optimization, Research
Source: ReturnPath About Patty Atwater Patty Atwater is the Content Marketing Specialist at Return Path. She loves digging into email data to discover new marketing insights and craft new, informative ways to tell the story. In her spare time, Patty loves traveling to...
