by admin | Jun 27, 2021 | Uncategorized
The concept of Data-Driven Marketing, which involves the use of relevant customer and event data for planning and executing marketing campaigns, has been touted as the future of Marketing, rightly so because it has proven to yield the most successful and...
by admin | Jun 26, 2021 | Uncategorized
Africa’s leading data and marketing technology company, Terragon (https://cdp.terragongroup.com), has been listed as a verified CDP company by the globally renowned CDP institute, having met the institute’s specific criteria for qualification as a RealCDPTM. This...
by admin | Jun 14, 2021 | Uncategorized
A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle...
by admin | Jun 9, 2021 | Uncategorized
A couple week’s ago in RSG’s inaugural MarTech column, I made the case for refactoring your MarTech stack to focus on lower level “Foundational Services.” Today let’s dig deeper into what that means for your manifold customer data platform technology choices. MarTech...
by admin | Jun 8, 2021 | Uncategorized
June 8, 2021 Login to rate this article No votes yet Kavita Singh spoke with David Raab, founder of the CDP Institute, about what a customer data platform (CDP) is and what the benefits are for utilising this system in your organisation. First things first. We need...
by admin | Jun 6, 2021 | Uncategorized
Logistics booking platform MVXtransit has rebranded to MVX. This digital platform provides freight forwarding, land haulage, and custom brokerage services. MVX has a presence in South Africa, Nigeria, Tanzania, Ghana, Kenya, and Rwanda. With the launch of this new...
