Goodbye News, Hello Top Stories

Goodbye News, Hello Top Stories

Source: Moz In October of 2014, Google launched “In the news“, replacing their traditional news vertical results with a broader range of sources from across the web. Last week, Google’s news results were shaken up again with the launch of “Top...
What Link Building Success Really Looks Like

What Link Building Success Really Looks Like

Source: Moz A few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a...
Tactical Keyword Research in a RankBrain World

Tactical Keyword Research in a RankBrain World

Source: Moz Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long...