How D2C healthcare marketers can stay flexible in 2021

How D2C healthcare marketers can stay flexible in 2021

With changing media costs and increased competition in the digital space – especially on oversaturated channels like Facebook – brands have to be extra smart about their investments and find more innovative solutions for driving engagement. Healthcare marketers, in...
Understanding SaaS Sales Metrics (for the Smarketing team)

Understanding SaaS Sales Metrics (for the Smarketing team)

What do you wish you knew about SaaS sales & marketing metrics a few years ago? After in-depth research in the SaaS industry, I realized that a lot of the newly hired (the beginners) in a SaaS startup don’t quite understand the difference between the traditional...