by admin | Feb 3, 2021 | Email
For B2B companies, pricing can be especially tricky because B2B buyers have different requirements. There are more decision-makers, the sales cycles are longer, and in many cases, the items tend to be high-ticket, meaning that you can’t merely copy the pricing...
by admin | Feb 3, 2021 | Email
Do you perform a Facebook Ad audit? With so many people consuming Facebook Ads, you want to make sure that every ad campaign you run makes an impact. And that’s where a Facebook ads audit comes in. We asked more than 20 marketing experts and ad pros to share their...
by admin | Feb 2, 2021 | Email
Our president, Brian Silver, had a message for brands and publishers when he spoke on a panel hosted and moderated by One World Identity: It’s time to be proactive about the impending demise of the cookie and the pivot toward a first-party world. “January of this...
by admin | Feb 2, 2021 | Email
Learn how top companies such as Salesforce build effective customer success operations, to support their customer success team, to scale and...
by admin | Feb 2, 2021 | Email
Why is Average Revenue Per User (ARPU) important to track? ARPU is a valuable metric that measures how much each subscriber is shelling out on your business. But knowing the amount you make per subscriber or user is one thing, the bigger challenge lies in getting your...
