When (and When Not) to Outsource Link Building

When (and When Not) to Outsource Link Building

Posted by Alex-T Have you ever outsourced link building? How did you like the experience? To be honest, mine was terrible. Allow me to share my story. When I had a typical 9-to-5 job as a marketing director at SEMrush, we made a decision to get more links from the top...
Customer Churn Rate and Its Impact on Business Performance

Customer Churn Rate and Its Impact on Business Performance

Customer churn rate is one of the paramount metrics for tracking business performance over time. No matter how good a product or service is, a zero rate is impossible. However, it’s feasible to set realistic goals, monitor the metric consistently, and control or even...