The Complete Guide To Keyword Intent

The Complete Guide To Keyword Intent

A big piece of keyword research is keyword intent, although it’s often overlooked or given less attention than it deserves. Understanding keyword intent matters because it can help you anticipate and predict what a user will do based on their searches. If you want to...
Why Google BigQuery is the perfect data lake for marketing

Why Google BigQuery is the perfect data lake for marketing

To run advanced analytics, you need data to work with. However, once you’ve decided to collect data, you need to decide how to store it. Should you choose a standard data warehouse or a data lake? In this article, we discuss why Google BigQuery as a data lake is the...