How to Collect Phone Numbers with Website Popups

How to Collect Phone Numbers with Website Popups

SMS marketing has exploded in recent years. By the end of 2020, nearly 49 million people will choose to receive SMS messages from businesses. And the open rate? A whopping 98 percent. Couple that with the fact that 90 percent of SMS messages are read within three...
The 2020 Email Spirit Award: An Interview with Kimberly Coburn

The 2020 Email Spirit Award: An Interview with Kimberly Coburn

This year, we launched the Email First Awards and announced our inaugural winners during Litmus Live Week. In this blog post, we interview Kimberly Coburn, Senior Copywriter at Digital Additive, and take a peek behind their Email Spirit Award winning entry. Kimberly...
La Briqueterie – Accelerating Growth Brick by Brick

La Briqueterie – Accelerating Growth Brick by Brick

Beyond helping the early stages of startups, accelerators also play an important role by mentoring, educating, supporting them financially. It’s because of these accelerators that companies such as Airbnb, Twitch, Stripe, and Dropbox were able to breakout...
What We Learned From A “Google Only” Marketing Approach

What We Learned From A “Google Only” Marketing Approach

Could a “Google only” approach to marketing move the needle for a very small local business? Which Google tools improved visibility and conversions? We had a unique opportunity with a new, very small diner to see if a Google-only, low-cost marketing campaign could...