How to market on Twitch: all-in-one guide

How to market on Twitch: all-in-one guide

This article covers many major points a marketer should consider when dealing with Twitch: – What the platform is – The average user portrait – How you can leverage the platform’s potential for marketing...
How to Tell an MQL from an SQL?

How to Tell an MQL from an SQL?

If you’re working on your B2B lead generation strategy aiming to enhance your business results, this article will provide you with the necessary knowledge and answer all your questions. You will find out how to tell high-quality prospects from the people who aren’t...
Your Quick Guide To Talent Marketing In 2021

Your Quick Guide To Talent Marketing In 2021

Recruitment in 2021 is a far cry from the old days when hiring new staff was simply a case of placing an ad, reading resumes, and holding interviews. While this kind of recruitment would allow for a decision to be made on the merits of qualifications and experience,...
YouTube Video Marketing: What You Need To Know

YouTube Video Marketing: What You Need To Know

YouTube has become one of the best ways to build an audience and market your business online. The accessibility and popularity of the YouTube platform have made it the ideal place for successful marketing. Because of this, YouTube has become a popular search engine,...
Introducing the Dark Mode Toolkit

Introducing the Dark Mode Toolkit

We’ve talked a lot about Dark Mode in the past. We even released an ebook going over everything you need to know about Dark Mode emails. But not everyone can go from zero to full Dark Mode support, even with the help of a comprehensive ebook. That’s why we put...
The Best Sales Podcasts: Your Daily Dose (Updated for 2021)

The Best Sales Podcasts: Your Daily Dose (Updated for 2021)

As per Podcast Hosting, there are over 2,000,000 podcasts with over 48 million episodes. This staggering number indicates that podcast is one of the mediums through which good content is consumed. Podcasts make it easy to enjoy this auditory and neurologically...
What is Audience Segmentation? (+ 7 Steps to Do One)

What is Audience Segmentation? (+ 7 Steps to Do One)

Think about it: Would you target swimsuit ads in Australia in July? Or – Would you make a reference from ‘Freaks and Geeks’ to a Gen Zer in your newsletter? Probably not. But how can you know you AREN’T doing these things – or worse? The answer is through...