Your 2021 Guide to Creating (and Optimizing) a Value Proposition

Your 2021 Guide to Creating (and Optimizing) a Value Proposition

A good ol’ value prop works magic on landing pages—if you know how to use them! ? ? So, let’s make sure you’re making the best impression by crafting a clear message that works in multiple contexts to lift your conversions. ?‍♂️ Here are 3 key elements to consider: ⚡️...
Mobile Marketing Automation – Everything You Need To Know

Mobile Marketing Automation – Everything You Need To Know

For many ‘Mobile Marketers’, it can be incredibly challenging to measure KPIs such as Customer Lifetime Value (CLTV) and Average Revenue per User (ARPU) effectively. Each mobile operating system (iOS or Android) has its own restrictions and device identifiers, which...
Mobile App Monetization Part II: Pitfalls and Springboards

Mobile App Monetization Part II: Pitfalls and Springboards

In-app advertising is one of the most bankable and popular app monetization strategies. The right provider of monetization solutions is vitally important too. How not to cross the line and avoid being intrusive and annoying? In this article, you will get a few app...
5 Amazing Sales Insights From the Best Sales Podcasts

5 Amazing Sales Insights From the Best Sales Podcasts

Learning from others’ career experiences is arguably the best way to improve your sales game and sales podcasts or webinars are the most effortless way to go about doing just that. But if your stubborn self still insists on not having the time to listen to them, then...