How to Make Newsworthy Content

How to Make Newsworthy Content

Ahead of her MozCon Virtual 2021 presentation, Amanda Milligan shows you what it takes to make your content newsworthy, in order to attract...
Litmus Builder Essentials: How Teams Can Use Our Email Builder

Litmus Builder Essentials: How Teams Can Use Our Email Builder

Emails aren’t solely created by the email developer or designer. Often, copywriters, strategists, and other marketers get involved in the process. Ensuring everyone on your team can easily collaborate is vital to a successful email campaign. In the third installment...
18 Subject Line Tips from Experts to Win Email Opens

18 Subject Line Tips from Experts to Win Email Opens

Let’s clear the air first: There’s no perfect subject line. Yes, I said it. What works for one brand may not work for yours. And what does work may not always. The world is changing. People are changing—and your subject lines have to adapt to rise above the busy inbox...
CRM Strategy: The Key to Successful CRM Implementation

CRM Strategy: The Key to Successful CRM Implementation

Whether you’re migrating to a new CRM system or trying one for the first time, it changes the way your sales teams and business operate on a daily basis. And change is hardly welcome, anywhere. To navigate this sticky situation, you need a solid implementation plan...
New in Litmus: Integrated Insights

New in Litmus: Integrated Insights

Imagine seeing your core email metrics from your email service provider (ESP) plus your subscriber behavior and engagement ones from Litmus all in spot. No switching between various technologies. No sifting manually through exported data. Then take that dream up a...
3 Ways to Buy Email Advertising Inventory

3 Ways to Buy Email Advertising Inventory

Say you’re at the grocery store. You know you want to buy apples, but – in this hypothetical case – you’re not sure how to actually purchase them. Should you go straight to the register? Or maybe use the self-checkout line? Or perhaps you should scrap the store...
How to Get Results from Broken Link Building

How to Get Results from Broken Link Building

A broken link building campaign will be effective if you approach it the right way. Otherwise, you’ll just be wasting time and resources. In this post, AbdulGaniy shows you the exact process you can use to get results with broken link...
Make Your Voice Heard In Our 2021 State Of Email Survey

Make Your Voice Heard In Our 2021 State Of Email Survey

Marketers like you rely on data-driven industry research to make informed decisions. You can benchmark your email programs against your peers, identify trends, uncover opportunities for improvement, and push the email industry forward. That’s why we create our annual...