by admin | Mar 22, 2021 | Email
Should you hire in-house or hire an agency? One of the most important decisions business owners will have to make at some point is whether to hire an in-house marketing team or to hire a marketing agency. While there are lots of factors to consider–the...
by admin | Mar 22, 2021 | Email
How do you optimize content for search intent? The days of improving your search rank by packing your text and HTML code with keywords are long gone. Today, in order to earn a spot at the top of search engine results pages, your content must address not just what...
by admin | Mar 22, 2021 | Email
Principles to help modern marketers grow software products faster and accelerate their careers. I wrote these Principles after 10 years of reading and applying many lessons on growing and marketing software from incredible practitioners. These Principles were revised...
by admin | Mar 22, 2021 | Email
A company’s messaging, advertising strategy, and pitch can greatly vary depending on the target market it’s directed towards. So it probably comes as no surprise that creating market segments and building multiple discrete campaigns that will resonate best with each...
by admin | Mar 22, 2021 | Email
Top social media platforms to evolve your B2B startup and how each of them can be a part of your marketing mix and leverage your...
by admin | Mar 22, 2021 | Email
Slack boasts 10 million+ active daily users and more than 85000 paid corporate clients. These stats show you that Slack has inevitably become a part of most companies’ tech stacks. Looking to find Slack customers? Here are 4 simple steps in how you can achieve it....
by admin | Mar 22, 2021 | Email
Posted by Dr-Pete On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn’t a fluke, did my homework, and published when I was sure I was onto something....
by admin | Mar 20, 2021 | Email
Software Requirements Specification is a powerful tool for software development detailing capabilities, and functions of the proposed...
by admin | Mar 20, 2021 | Email
In the online sphere there’s always a guru waxing lyrical about what it takes to run a successful business. Mostly you hear the same stuff: a clear vision, a great product, a smart marketing strategy… lots of Bitcoin. That’s all pretty much true, minus the Bitcoin....
by admin | Mar 19, 2021 | Email
Is your sales team prioritizing their time and channeling their efforts for the highest return? Are you sure you have the systems in place to take advantage of every sales opportunity that presents itself to you, from outreach to closing the...
