Every Metric Is A Vanity Metric

Every Metric Is A Vanity Metric

Posted by Dr-Pete Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance.  In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring...
6 Proven Ways to Optimize for SERP Features

6 Proven Ways to Optimize for SERP Features

Only 3% of Google’s first page results are without SERP features. For many marketers, Google SERP features provide unique opportunities to increase website traffic and rank on Google (outside of traditional organic results). So what are the most common SERP...
Delivering episode 38: Lily Worth on inspiration in email

Delivering episode 38: Lily Worth on inspiration in email

In this episode of Delivering, Litmus’ Jason Rodriguez and Lily Worth discuss the role of inspiration in email marketing by looking at where marketers can find inspiration, how to incorporate it without ripping people off, and some of the most inspirational trends...
How Technology Helps Save Lives Every Day

How Technology Helps Save Lives Every Day

The outbreak of the highly contagious COVID-19 brought at least one positive change to our lives: health checks have become far more common in most places. Modern technology impacts everyone’s lives. Healthcare is improving as is the quality of life of many people....