by admin | Jun 16, 2021 | Email
With changing media costs and increased competition in the digital space – especially on oversaturated channels like Facebook – brands have to be extra smart about their investments and find more innovative solutions for driving engagement. Healthcare marketers, in...
by admin | Jun 15, 2021 | Email
The best agency for your local SEO needs will be the one that’s there for you when things go right AND when they go wrong. This article will equip you with tips for finding just that kind of agency, to help you to take your local business on the best possible trek...
by admin | Jun 15, 2021 | Email
If you’re in the SaaS business, it’s natural for you to worry about customer churn. Churn is what gives your customer success team fever chills, hurts your recurring revenue numbers, and anything beyond 5% will rock your company’s foundation. But, can we leverage...
by admin | Jun 15, 2021 | Email
With over 90% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. As a business already into...
by admin | Jun 15, 2021 | Email
What do you wish you knew about SaaS sales & marketing metrics a few years ago? After in-depth research in the SaaS industry, I realized that a lot of the newly hired (the beginners) in a SaaS startup don’t quite understand the difference between the traditional...
by admin | Jun 15, 2021 | Email
One thing I love about email is data. Because it’s so readily available, it’s easy to run split tests and see email performance in real time. You’ll often find me poring over spreadsheets and constantly refreshing data as if I were watching a close race. But none of...
by admin | Jun 15, 2021 | Email
In the scramble to prepare for a cookieless world wide web, one approach to solving for identity stands out: activating first-party data. Publishers and brands have to double down on direct-to-consumer channels like email to collect first-party data that can help them...
by admin | Jun 14, 2021 | Uncategorized
A lack of data maturity and actionability is hampering utilisation of customer data platforms (CDPs), a new joint study by Epsilon, Adobe and Publicis Groupe and conducted by Forrester Consulting has found. The Quest for Data-driven Engagement in APAC and the Middle...
by admin | Jun 13, 2021 | Email
Learn everything you need to know about sales enablement strategy and tips to create content that will drive your...
by admin | Jun 13, 2021 | Email
Have you ever wondered how it’s possible to get answers at your fingertips so quickly with search engines like Google and Bing? It’s easy to take this convenient access to information for granted. Search engines are an excellent gateway for research and...
