by admin | Mar 14, 2017 | Deliverability, Email Optimization
Return Path’s Certification program is the industry’s premier certified whitelist, offering benefits that include favorable reputation, increased deliverability, and preferential inbox placement, to name a few. But most in the industry don’t realize that Certification...
by admin | Mar 9, 2017 | Email Optimization
Over the last 16 years, I’ve worked as a product manager, run product management teams, and worked closely with user experience teams. As email continues its migration from its “batch and blast” roots to a more triggered and contextual future, it strikes me that the...
by admin | Mar 6, 2017 | Deliverability, Email Optimization, email strategy, Marketing strategy, optimization
In the first part of this two-part blog series, I provided some discussion points about helping you determine if putting a video in your email marketing program is right for your business. How did those discussions go? Hopefully, it helped stimulate conversation about...
by admin | Mar 2, 2017 | Data Enlightenment, Email Optimization, Research
In 2013, the introduction of Gmail’s tabs seemed to be a cry of war to email marketers everywhere…or so it seemed. Many thought these new tabs meant Gmail users will have little to no visibility into campaigns, ultimately decreasing revenue. Some marketers even...
by admin | Jan 17, 2017 | Acquisition, Email, email marketing, Email Optimization, list building
As you might know, I’ve spent my early career doing years of B2C promotional and sweepstakes – where companies like PCH have some of the highest quality (volume, engagement and conversions) email streams. I can’t tell you enough how well it works....
by admin | Jan 12, 2017 | Deliverability, Email 20/20, Email Optimization
Source: ReturnPath Email marketers spend a lot of time on email analytics. Various studies put the amount of time spent on analyzing the results of their email marketing activities between 15 percent and 25 percent. However, the kinds of reporting provided by email...
