Understanding SaaS Sales Metrics (for the Smarketing team)

Understanding SaaS Sales Metrics (for the Smarketing team)

What do you wish you knew about SaaS sales & marketing metrics a few years ago? After in-depth research in the SaaS industry, I realized that a lot of the newly hired (the beginners) in a SaaS startup don’t quite understand the difference between the traditional...
How to set yourself up for A/B testing success

How to set yourself up for A/B testing success

One thing I love about email is data. Because it’s so readily available, it’s easy to run split tests and see email performance in real time. You’ll often find me poring over spreadsheets and constantly refreshing data as if I were watching a close race. But none of...
4 first-party data strategies to boost email engagement

4 first-party data strategies to boost email engagement

In the scramble to prepare for a cookieless world wide web, one approach to solving for identity stands out: activating first-party data. Publishers and brands have to double down on direct-to-consumer channels like email to collect first-party data that can help them...
What is a web crawler and how do they impact SEO?

What is a web crawler and how do they impact SEO?

Have you ever wondered how it’s possible to get answers at your fingertips so quickly with search engines like Google and Bing? It’s easy to take this convenient access to information for granted. Search engines are an excellent gateway for research and...
9 Father’s day marketing campaigns we will never forget

9 Father’s day marketing campaigns we will never forget

Father’s Day spending recently reached $20B in revenue, a fact that proves that retail & eCommerce brands should definitely not exclude this special day from their Marketing Strategy. In the latest post of ContactPigeon, you will take a great dose of...