10 Ways Companies use GIFs in Email Marketing

10 Ways Companies use GIFs in Email Marketing

Here is a little known industry secret – Using GIFs for email marketing is one of the best ways to increase your engagement and conversion rates. GIFs reinforce fundamental marketing strategies with an appealing design. For example, many marketers recommend creating a...
SaaS Marketing: How to Do It Like a Pro in 2021

SaaS Marketing: How to Do It Like a Pro in 2021

Software as a Service (SaaS) revenue is expected to reach $151.1 billion by 2022, making it the largest segment of public cloud services, according to Gartner. To cope with heightened demand, SaaS platforms have made their products more scalable and...