Top 15 Holiday Email Subject Lines To Increase Your Open Rates

Top 15 Holiday Email Subject Lines To Increase Your Open Rates

The subject line is the ice-breaker of the email and it paves the path for the next step. If your subject-line does not excite the recipient, they might not be interested enough to open the email, thus diminishing your visibility. The holiday season is almost here!!!...
Beginner’s Guide To The Social Media Advertising

Beginner’s Guide To The Social Media Advertising

To put it in layman’s terms, social media advertising or marketing is the promotion of anything from a product to service, using a social media platform. If there is one thing that the global COVID-19 pandemic showed us, it is that online shopping is the new titan of...
How We Became Digital Marketers in Just One Summer

How We Became Digital Marketers in Just One Summer

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten, Steve, Darcie, Erin, and Sara — who completed a class this summer called “Digital Marketing Search Fundamentals”, taught by Zack...
What is the ACV metric good for?

What is the ACV metric good for?

Annual contract value (ACV) is one of the less popular metrics in SaaS. However, it is one of the most important metrics when measuring the effectiveness of your commercial (marketing and sales)...
Are you looking for a remote marketing job?

Are you looking for a remote marketing job?

With creative ad campaigns running across social media platforms and the growing ambition of brands across industries to compete for better digital visibility, the need for rockstar marketing folks like you is on the rise without a slightest doubt. Without further...