How Not to Fall Into 90% of Failed Startups

How Not to Fall Into 90% of Failed Startups

Nothing is as easy as creating a startup, but making it successful is an uphill climb. 90% of startups fail. You’ve heard it a thousand times. All of us want to escape that fate. There is tons of information about entrepreneurship on the internet. Today I have only 8...
Improving audience resolution and addressability

Improving audience resolution and addressability

In our fourteenth episode of Real Time Banter, Garrett McGrath, VP of Product Management at Magnite, and Jessica Muñoz, VP of Product Marketing at LiveIntent, join LiveIntent’s SVP of Global Marketing, Kerel Cooper, and VP of Marketing, Nick Dujnic, to discuss our...
COVID-19 Impact on Apple Search Ads, Q1-Q2 2020 [Report]

COVID-19 Impact on Apple Search Ads, Q1-Q2 2020 [Report]

Coronavirus keeps affecting virtually every sphere, including mobile marketing. We’ve just released a report on the Impact of COVID-19 on Apple Search Ads, Q1-Q2 2020. Our researchers looked into 558M impressions, 21.2M downloads and 18 App Store countries to shape...