Using STAT for Content Strategy – Whiteboard Friday

Using STAT for Content Strategy – Whiteboard Friday

Posted by DiTomaso Search results are sophisticated enough to show searchers not only the content they want, but in the format they want it. Being able to identify searcher intent and interest based off of ranking results can be a powerful driver of content strategy....
Microsoft Expands Animated GIF Support with Outlook 365

Microsoft Expands Animated GIF Support with Outlook 365

Animated GIF support—or the lack thereof—in Microsoft Outlook has long been a thorn in the sides of email marketers. A favorite of email geeks and subscribers alike, animated GIFs allow for movement and excitement in an otherwise static medium. But desktop Outlook...
Exploring Google’s New Carousel Featured Snippet

Exploring Google’s New Carousel Featured Snippet

Posted by TheMozTeam Google let it be known earlier this year that snippets were a-changin’. And true to their word, we’ve seen them make two major updates to the feature — all in an attempt to answer more of your questions. We first took you on a deep dive of double...